Fleetmatics – Content creation for demand generation campaigns
To create content that supports Fleetmatics’ demand generation campaigns through online, email, media and direct marketing channels.
Technical Publicity fully understands need for compelling content that plays a vital role within a highly-targeted demand generation campaign. Therefore, the agency developed a library of core content aimed at different vertical markets, providing useful guidance to fleet managers on issues such as business efficiency, legislative changes, driver training, workforce management and cost reduction. This was made available to current and prospective customers in a variety of formats, from printed material and whitepapers to e-books and blogs, as well as being amplified via outreach among key trade media.
Fleetmatics’ sales and marketing teams were able to select from a broad portfolio of content to support demand generation campaigns focusing on specific industries and topical themes. Additionally, useful content was available to send to individual customers or prospective customers to help them address particular challenges. In this way, Fleetmatics was able to better engage with its audiences and develop relationships. The number of vehicles subscribed to Fleetmatics globally has increased from approximately 200,000 at the beginning of 2012 to 625,000 in Q2 2015.
Fleetmatics Group PLC is a leading global provider of fleet management solutions for small and medium-sized businesses delivered as software-as-a-service (SaaS). Fleetmatics solutions enable businesses to meet the challenges associated with managing local fleets, and improve the productivity of their mobile workforces, by extracting actionable business intelligence from real-time and historical vehicle and driver behavioural data. Technical Publicity has been working with Fleetmatics for over four years helping the company raise awareness of its leading edge solutions through proactive PR outreach.