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Eaton - Award winning solutions


Objectives:

Following an innovative collaboration with Italian company CDM, a leading manufacturer of extruders, Eaton wanted to highlight the success of the project and to raise its profile and maximise coverage in the specialist Italian trade media.

 

Approach:

Technical Publicity used its regional PR expertise and media relationships to ensure maximum impact for this project. With strong relationships amongst the most influential engineering trade journalists in Italy, Technical Publicity advised Eaton to enter its recent project work with CDM for an Automazione Industriale Award. This prestigious award is organised by Automazione Industriale magazine - one of the most established and well-respected engineering trade publications in Italy.

The Automazione Industriale Award recognises automation projects that have led to improvements in safety, efficiency and sustainability through innovative hardware and software solutions and Technical Publicity believed Eaton stood a great chance of winning the award as the project saw CDM reduced management and handling costs by 40%! 

Both Technical Publicity and Eaton agreed that entering the project into the competition would be a great way to highlight the strong offering that the company has for the the automation industry in Italy.  With this in mind Technical Publicity drafted a comprehensive entry to fit the award’s criteria requirements. The entry information required Technical Publicity to demonstrate both its technical competency and its journalistic understanding. Award entries can be dry but TP has experience in bringing these to life with the right level of information and supporting documentation

 

Results:

Amongst a strong field Eaton was announced as the winner of the Automazione Industriale Award for this project. The story was also published on Automazione Industriale’s website and featured in the print edition of the magazine after a follow-up Q&A with Eaton. In addition, other trade publications further afield also featured the news and the project received some excellent coverage in other Italian engineering and manufacturing titles – including Macchine Utensili and WebDailyAutomation.it.

 


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