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Chicago Pneumatic - major construction event


Objective:

To communicate the launch of Chicago Pneumatic’s new generator, portable air compressor and light tower technology and to highlight the company's reputation for ease-of-use, high performance and reliability at CONEXPO - a major international exhibition in the construction sector taking place every three years in Las Vegas.

Approach:

Technical Publicity knows the challenges of announcing technology and products at such industry events where so many companies are competing for journalist's time and column inches. With many years’ experience in event PR, Technical Publicity recommended that holding press briefings at the exhibition would be the best way to communicate these new technologies to the press. Technical Publicity understands that creating exceptional press materials is the key to engaging with the media for maximum results as well as preparing Chicago Pneumatic's spokespeople and facilitating all the briefings and any follow up PR opportunities.

Result:

The results were beyond expectation as the company secured coverage in all its target international publications. However, the results were not just measurable in column inches but strengthened through the forming of valuable relationships and new contacts with journalists and publishers from Europe, India and Africa.

Background:

Chicago Pneumatic is established in the construction equipment industry. Since 1901 Chicago Pneumatic has represented high-performance tools and equipment designed for an extensive range of applications. Chicago Pneumatic offers a wide range of pneumatic, hydraulic and petrol-driven equipment, portable compressors and generators, light towers, rig-mounted attachments, and compaction equipment for the construction and demolition industry. Today, Chicago Pneumatic has a global reach with local distributors around the world.

Technical Publicity is retained by Chicago Pneumatic to create and implement an ongoing strategic international PR and social media programme.

 


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