TAG wins Renold Integrated PR brief for Germany
TAG has been appointed by Renold PLC’s Chain business to handle its integrated PR in Germany.
Led by TAG’s German office in Hamburg, the appointment will see the agency execute a comprehensive integrated PR programme focusing heavily on building brand awareness for Renold as well as establishing solid media relations with the German trade press – both horizontal and vertical titles.
Renold is an international brand delivering high precision engineered and power transmission products to customers worldwide. Renold’s market-leading products can be seen in diverse applications from cement making to chocolate manufacturing, subway trains to power stations, escalators to quarries; in fact, anywhere something needs to be lifted, moved, rotated or conveyed.
Mark Fish, Commercial Director Chain - Europe and China, said “Our primary goal is to raise the Renold profile in Germany and we are certain TAG will help us achieve this. We are looking forward to drawing on the energy, enthusiasm, creativity skills and contacts of the team at TAG to increase awareness of our world leading chains in this very important market."
“We’re extremely proud that Renold, a global leader, has chosen TAG for its integrated PR work,” said Henrike Boysen, Managing Director for TAG in Germany. “This remit will give us the opportunity to use our profound industry expertise as well as our experience with the German trade media to carve a successful PR programme. Building on the strong history of Arnold & Stolzenberg in Germany, the company started servicing the German market under the Renold brand in 2007 and we are looking forward to taking the brand to the next level in the market and creating strong relations with the German media.”