TAG appointed by Kaer as its communications agency in APAC
Kaer Pte Ltd, the largest and fastest growing "Air-Conditioning as a Service - ACaaS" provider in the world, today announced that it has appointed Technical Associates Group (TAG) as its marketing communications agency for the APAC region, effective immediately.
Led by TAG’s Singapore office, the appointment will see the agency roll-out an integrated communications campaign that encompasses corporate reputation, media relations, social media, content and video production across APAC markets including Singapore, Indonesia and India.
“The strength of the TAG network and the team’s ability to understand our company’s proposition was crucial in our decision to appoint them,” commented David Mackerness, Director, Business Development. “Kaer is a business that challenges the status quo - always questioning why and how things are done and if there can be a better solution for our customers. We look forward to working with Technical Publicity Asia in driving this message and expanding our presence in the APAC region.”
Kaer has recently had its ACaaS model lauded by the Business and Sustainable Development Commission. ACaaS is an example of the familiar concept of servitization. Building owners only pay a fixed single rate applied to consumption on a monthly basis. They do not have to pay for the capital cost of the plant, monitoring, repairs, maintenance and all other associated costs. This is a win-win business model allowing building owners to concentrate on their core business activity.
Ian Clay, Managing Director of TAG in Singapore, said “Kaer is at the forefront of the outsourcing of air-conditioning systems in Asia. The opportunity is to create and drive that narrative across the APAC region. This partnership is testament to the strength of our global network and cross-market capabilities. Kaer is an extremely exciting company and we are confident that we will drive the desired impact and outcomes for them far and wide.”