Mettler-Toledo appoints TAG as integrated PR agency in Europe and APAC following competitive pitch process
Mettler-Toledo Product Inspection has appointed Technical Associates Group (TAG) as its integrated PR agency in Europe and Asia-PAC, effective immediately. TAG was awarded the PR brief following a competitive pitch process which included two other agencies.
Mettler-Toledo is a leading global supplier of precision instruments and services for a number of applications in research and development, quality control, production, logistics and retail. The Product Inspection Division of Mettler-Toledo is a leader in the field of automated inspection technology and offers x-ray, metal detection, check-weighing and vision inspection solutions to help customers streamline processes, enhance productivity, comply with regulatory requirements and optimise efficiency. Their systems also deliver improved product quality which helps to protect the welfare of consumers and reputation of manufacturers.
TAG will offer the company strategic consultancy and implement an international campaign-based PR programme in the UK, France, Italy, Spain, Belgium, The Netherlands and English-speaking Asia-PAC. The first campaign will focus on ensuring quality in food manufacturing and will include a mix of content creation, press and influencer relations, social media and creative work.
Daniela Verhaeg, Marketing Manager at Mettler-Toledo Product Inspection said: “From the initial round of the pitching process, TAG stood out due to the creative approach to the story we have to tell. We felt the agency’s response went beyond expectations - their creativity, strategic thinking and expertise in this field were a differentiator from the outset. We have full confidence that the agency will further build Mettler-Toledo’s profile and create real engagement with journalists and other stakeholders using digital and traditional media.”
Sylvia Laws, Managing Director at TAG commented: “We’re very excited to be working with such a credible brand as Mettler-Toledo. Its Product Inspection division is at the forefront of in-line automated inspection technology which makes delivering quality products easier for food and pharmaceutical manufacturers and processors. We are very much looking forward to driving this message through key channels and strengthening the brand’s positioning globally.”