Technical Publicity has been partnering with clients in the B2B technology sector for 30 years. Major brands from a wide range of sectors including industrial, electronic, construction, automotive and health and safety have chosen us for our innovative and forward-thinking approach.
We work in partnership with our clients, immersing ourselves in the technology to understand business objectives, target markets and customer segments. Whether the need is for a centralised, global PR strategy working to a more conservative budget or a localised plan, our team can create a bespoke solution. We have also evangelised a model for trade PR programmes to work in synergy with large corporate agencies which are focused on investor relations, fully leveraging and promoting the importance of technology in any brand.
We offer an incredible breadth of experience in specialist technical B2B communications. The talent of the entire team is what gives Technical Publicity a truly unique value proposition. Most individuals in the team are multi-lingual (covering a total of 12 languages in-house) as well as highly skilled professionals with qualifications and experience ranging from mechanical, electrical and electronic engineering to consumer and technical editors and PR professionals from corporate and agency backgrounds.
Meet our leadership team:
Sylvia Laws, Managing Director
During her 25 years in marketing communications, Sylvia has worked with some of the biggest brands in technology, delivering original, creative and effective B2B campaigns for global giants, such as Toshiba, Siemens, Panasonic, Fujitsu, Hitachi, Eaton, Hewlett-Packard, National Instruments and Bosch, across Europe, Asia and the US.
A strong believer in the power and value of the brand, Sylvia encourages her clients to aim high in delivering focused, strategic campaigns that will develop their brand into one that attracts and involves their customers.
A language graduate of Dundee University and the Sorbonne, Sylvia is also a member of the UK’s Enterprising Women community.
Ian Clay, Director
Ian has amassed a huge amount of experience as both a journalist and a PR professional. His mission is to increase the understanding and communication between journalists and the clients he represents to allow them to work together effectively to the benefit of all.
Prior to heading up PR side at the agency, Ian spent over 10 years working as a journalist and editor on local newspapers, consumer magazines and some of the most successful technical trade publications in the UK.
Ian (who is based in Singapore with Technical Publicity Asia Pte Ltd) works with the team to ensure all activities are focused on results. His knowledge and experience help ensure that there is a thorough understanding of the client’s technology, their markets and the media they want to influence.
Melanie Hulbert, Lead - PR Account Director and Operations
Melanie Hulbert manages operations and leads the PR team in Technical Publicity’s head office in the UK. She is a strategic thinker and has a proven ability to execute integrated PR campaigns across EMEA as well as a natural ability to oversee and manage the implementation of business process and strategy across the agency. In this role Melanie also oversees the development of the team and thus is continually growing the expertise that the agency offers to its clients.
Since joining the agency in 2006, Melanie has built up over a decade of B2B technology PR and communications experience working on pan-EMEA campaigns with tech giants such as Eaton and Honeywell. Melanie holds a BA (Hons) in Communications and a CIPR Diploma in Public Relations.